These men, known for their penchant for gold, often share videos in which they flash their chunky chains and bracelets.

In a short span of time, TikTok has become an important part of the internet culture. While millions of millennials found their 15 seconds of fame with backflips, lip-syncing and syncronised dance routines, a group of TikTok users are shooting to fame for their love of gold. Yes! you heard it right.

These men, known for their penchant for gold, often share videos in which they flash their chunky chains and bracelets. Some of the videos also feature them surrounded by their bodyguard. They also do not shy away from giving glimpses of their luxurious life by posing with their gold chains and wad of cash.

While some users mock them for “copying” Bollywood composer Bappi Lahri, others strongly criticise them for their display of wealth. Though none of them reveals their source of income or confirms that if its real gold that they are wearing, their love for bling is well appreciated by most of their followers.